Branding for a Bartender Jesus Lopez came to me wanting to brand himself as a bartender. The only thing that was asked was to incorporate a disco ball and the color blue. I came up with the tag line of “Start your night right with a drink by Jesus Lopez.” Decided to come up with minimalistic icons to represent the martini, disco ball and other elements that gave it a mixologist feel. He also requested a matching menu that would be displayed at the bar with a selection of drinks.